Intex is growing into one of the biggest Indian electronics and computer companies. They have forayed into the mobile segment recently and have since been very active in the Indian mobile market launching several phones in different price band. They have offered competition to major players like Nokia, Samsung, LG etc as well as domestic players like Micromax, Maxx Mobiles and Spice to name a few.
The company has a Pan India presence now with dealerships and service networks spread across all major cities and villages of India. They have garnered a significant customer base in India and are going ahead in full swing with sales and service.
Intex has decided to take the next step in evolution by planning to launch their mobiles in the international market. Intex has launched their mobile phones in the gulf region starting with Oman Sultanate.
They have targeted the youth in the country along with other groups of folks. Intex has entered into a partnership with E Max which is the largest electronic equipment retailer in the Oman Sultanate.
Intex mobiles can be availed form E Max stores from next week onwards and the company hopes to sell handsomely in the coming months. They have set a target of 5000 to 7000 units a month and Intex hopes to gradually increase this quantity.
To begin with Intex has launched 11 feature rich models in the Sultanate. These phones will be jam packed with a lot of multimedia specs and features and they will be available in all price ranges that makes it suited for different sections or categories of buyers. The range of pricing of the introduced mobiles is from 14.9 Rials to 64 Rials.
Just like their promotional activities in India the brand plans to kick off promotion campaigns like road shows and awareness camps at public places like Malls and markets. According to Intex, the people of Oman are unaware of the vast range of functionalities offered by the company"s mobile phones. So they need to be well educated on its features and specs.
Some highly functional and user specific phones like the Braile Keypad integrated phone for the visually impaired are on offer from Intex. So the brand must bring out the importance and value of its products and they have planned frequent visits to labor camps and other such habitats to promote their products among the financially not too well class of people in the Sultanate.
Intex is expanding its footprint worldwide with this entry into the Oman market and it hopes that the future holds even brighter prospects.