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At a press event stocked with media in New Delhi on November 20, homegrown tech firm, Intex announced its partnership with Mediatek and grabbed the crown to launch India's first Octa-Core smartphone.
While, the company has not revealed any name for its most ambitious smartphone yet, but looks like the struggling tech firm is all set to gain some mainstream market dominance with this smart and new offering powered by MT6592 chipset.
Yes, this is the one spec, everyone is talking about - the MediaTek MT6592 -- world's first true Octa-Core mobile platform featuring eight-core application processor. As claimed by the company, the newest chipset will enhance multimedia and gaming experience to a whole new level.
Also informed at the press event, Intex Octa-core smartphone will hit the retail shelves in India by January 2014 running on Android 4.2.2 Jelly Bean out of the box and powered by a 1.7GHz Octa-Core MediaTek MY6592 SoC with 700 MHz Mali 450-MP4 GPU along with 2GB RAM.
And of course the screen size of the shiny smartphone would be 6-inch HD display having a resolution of 1280 x 720 pixels, and it will be available in three variants with 8GB/16GB/ 32GB internal memory.
There will also be a 13MP rear-facing camera with Auto Focus and LED Flash, capable of recording videos in 1080p Full HD format. Also add a 5MP front-facing camera. The makers have added a 2300mAh battery fitted inside. Other connectivity features include: 3G HSPA+, Wi-Fi, Bluetooth, A-GPS, 3.5mm headphone jack and dual Yamaha 1420 speakers.
While the official price and name of the handset has not been disclosed by the company yet, the specifications definitely sound good, but there lies a risk that a phone with the super processor power will have more niche, than mass, appeal.
While the consumers going for a smartphone upgrade will typically try out the smartphone's performance before making a purchase decision, but Android dominators in the market including Samsung and Micromax have already delivered very good performing phones at decent price range.
Intex new strategy looks to be, as if they are trying really hard to position themselves against Micromax and other high-end budget smartphones in the market. But the big question which pops up over here is, will the consumers actually care about purchasing an Intex Octa core smartphone? instead of going for a Micromax or Samsung unit.
And also can raising the specs in the processor actually affect the performance of the phone or is it largely a marketing gimmick? Whatever will be the shopper's reaction, we will have to wait and watch until the smartphone arrives in the market.
But one thing is clear, Intex will need to price the handset wisely, and also aggressively increase the marketing activities in the stores to prove consumers how better there octa core phone is against market rivals like Micromax and Samsung.
What do you think? Share your opinions in the comments section below.