iPhone 5: Scratches and Scuffs Are Normal, Says Apple Chief [Video]

Apple released the sixth generation iPhone – iPhone 5 on September 21 in selected markets including Australia, UK and US. Though the handset has been receiving positive reviews and managed to make a sales of 5 million units in two days, it does not mean that the Cupertino based tech titan is approaching success in a smooth way.

Soon after the release of the smartphone, users have started raising issues regarding the scuffs and scratches on the brand new iPhone 5. Also an AllThingsD report points out that the iPhone 5 case is made using anodized aluminum, which enables the handset to be lighter than the iPhone 4 and 4S using stainless steel. Moreover, the report went on stating that the softer material on iPhone 5 is more susceptible to scratches.

Also, in an internal poll in MacRumors forums, of the 1260 respondents, over one third has reported some damage in their new iPhones.

According to a recent 9To5Mac report, Apple's Senior Vice President of Marketing Phil Schiller has responded to this issue stating, “Any aluminum product may scratch or chip with use, exposing its natural silver color. That is normal.”

Moreover, some durability and scratch tests point out that the black iPhone 5 tends to scratch much easier than the white color option and its predecessors such as glass-backed iPhone 4/4S.

Check out the video below: