iPhone 5S Rumor Update: Apple to Bring Killer Features With iOS 7 Incorporation, Says Analysts

Of lately, Apple is reeling under pressure from its share holders. CEO, Tim Cook along with its team, have failed to craft a monolithic device. What will Apple do to save its legacy? After the demise of Steve Jobs, things are looking grim, and the Cupertino-based company needs to bring back ‘wow' products.

The sudden rise of Samsung - thanks to its Galaxy S3, is what Apple should aim for. Reported by Barron's , this year one could see the coming of mighty Apple. The tech giants biggest gamble i.e. iPhone 5S will likely to succeed Samsung Galaxy S4 in sales and fame too. Katy Huberty, analyst, Morgan Stanley, in an exclusive talk to CNBC shares her vision about Apple and its biggest gamble - iPhone 5S.

As per Ms. Huberty, Apple iPhone 5 will bring host of killer features ( Software ? ). The design of the device would like to remain as it is , but instead one could see much better version of iOS. Is this Ms. Huberty was trying to say. Only time will tell. Many tech pundits believe that Apple will announce iPhone 5S in the month of July 2013. Here is what Katy Huberty, Analyst , Morgan Stanley , predicted about Apple and its mighty iPhone 5S.

" I do believe that AAPL is approaching a bottom. As you have heard, they are talking about returning more cash, and we think they will do that in coming weeks. But people don't own AAPL for that, they own AAPL for innovation. You saw the Samsung [Electronics (005930KS)] Galaxy S4 come out last week, that shows you the innovation cards are up for grabs. What is lacking in that product [the S4] is a killer feature. We think that's where Apple will surprise this year. This [iPhone] 5S cycle this year will be about a killer feature that drives consumers increasingly to the platform, and that increases the value of those 500 million accounts" .

Going by the above mentioned buzz, Samsung also shared same thing much before the coming of Galaxy S4. The folks over at Samsung told several publishing house that Galaxy S4 would be centered around an ecosystem rather than just hardware.

Recently, BlackBerry CEO Thorsten Heins told Australian Financial Review that iOS is outdated. He even compared BlackBerry 10 OS with iOS. Since last year, Apple is facing hell lot of problems with its iOS mobile OS. From Map fiasco to firing Scot Fostall, Apple surely need to concentrate on building iOS a better mobile OS by all means.