Kobian Unveils Mercury MagiQ Phablet With 5-Inch Display: What About Competition?


Kobian Unveils Mercury MagiQ Phablet With 5-Inch Display: What About Competition?


Since the evolution of the Galaxy Note with a 5.3 inch display, categorized as a phablet, there have been many such hybrid devices been unveiled by several manufacturers. Both the high-end and the low-end priced segments of the market are seeing such devices.

Relatively, Kobian, a computer peripheral manufacturer who sells handsets and tablets under the brand name Mercury has come up with a new phablet, Mercury MagiQ priced at Rs 12,700.

Commenting on the launch of the phablet, the country manager at Kobian, Sushmita Das said, "Mercury magiQ tablet is a tab-cum-smart phone designed to meet and satisfy current user needs. It has all the latest features and an attractive slim and stylish look to complete the package with dual SIM being the cherry on the top."


As far as specifications are concerned, Mercury MagiQ houses a 5 inch capacitive multi-touch touchscreen display. It is a dual SIM phablet with is equipped with a 1 GHz single core processor, 4GB internal memory and 512MB RAM. The handset also has a micro SD card slot supporting up to 32GB expandable memory.

The Mercury MagiQ phablet has a 12 MP rear camera and secondary front camera for video calling. It comes packed with connectivity features like Bluetooth, 3G and Wi-Fi. The battery included in the device offers 15 days standby time and 13 hours talktime.

Moreover, the Mercury MagiQ runs on Android 4.0.3 Ice Cream Sandwich OS.

What about Competition?

Well, talking about competition Indian market is currently flooded with an array of dual-SIM smartphones. However, the ones which can offer a direct competition to MagiQ phablet are mentioned below:

Micromax Canvas A100

The newly launched Micromax Canvas A100 phablet is also a budget phablet which packs a 5 inch screen with a resolution of 480 x 854 pixels and is equipped with a dual core processor. Furthermore, it will be a dual SIM handset that runs on Android 4.0 ICS operating system.


Further, Micromax A100 has an an internal memory of 4 GB that can be expandable to 32 GB. The handset is powered by a larger battery of 2000 mAh and 5 MP camera. It is released in India for a price of Rs 9,999.

Spice Stellar Horizon Mi500

At the same time, Spice Stellar Horizon has also been released in the market recently, which includes features like 5 inch touchscreen and runs on Android 4.0 Ice Cream Sandwich OS. The handset is equipped with a 1GHz dual core Qualcomm Snapdragon processor, 5MP rear camera and 0.3MP front camera. It is also a dual SIM handset with decent battery specs. The handset is available at a price of Rs 11,999.

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