Lava, today expanded its entry level smartphone portfolio with the launch of five smartphones under its Iris brand. To reach out to consumers across platforms, Lava has introduced these phones in an attractive price bracket of Rs. 4,000 and Rs. 6,000.
Commenting on the launch Mr. Navin Chawla, Vice President & Head - Product Lava International Ltd., said, "Lava has a vision to empower people with right kind of products to help them do more and be more. Given that bulk of the market is still driven by feature phones, through these values for money products, we aim to help the consumer upgrade to smartphone and realize the power of internet. These smartphones offer an enhanced browsing experience and also takes care of the entertainment/ connectivity needs of a customer who is upgrading to an entry level smartphone. "
Lava Iris 404 Flair: Key Specifications
The Lava Iris 404 Flair comes with a 4-inch (480 x 800 pixels) capacitive touch screen display and is powered by a 1.3 GHz dual-core processor coupled with a 512MB RAM. It runs on Android 4.4 (KitKat) OS. Other specs include: 4GB Internal memory, expandable memory with microSD, Dual SIM (GSM + WCDMA) with Dual Standby, 2MP rear camera with LED flash, 0.3MP (VGA) Auto-facing camera, 3G, Bluetooth with A2DP, Wi-Fi, GPS/A-GPS and a 1400 mAh battery.
Lava Iris 400s: Key Specifications
The Lava Iris 400s comes with a 4-inch IPS LCD Display offering a resolution of 480x800 pixels. It will be powered by a 1 GHz Dual Core processor coupled with 512MB RAM. Other specs include: 4 GB internal memory, expandable up to 32GB, 5 MP Rear camera, VGA front camera, Android Jelly Bean v 4.2, GPRS, WiFi, 3G, EDGE, Bluetooth, and 1400 mAh Li- ion.
Lava Iris 400 Colors: Key Specifications
The Lava Iris 400 Colors sports a 4-inch TFT display with 480x800 pixels resolution. It is powered by a 1.0 GHz Dual Core Processor coupled with a 512MB. Other specs include: 4 GB, (expandable up to 32GB), 2 MP Rear camera, VGA front camera, Android KitKat v4.4, GPRS, WiFi, 3G, EDGE, Bluetooth and 1400 mAh Li-Ion.
Lava Iris 250: Key Specifications
The Lava Iris 250 comes with a similar 4-inch TFT display. Other specs are simialr to the Iris 400 Colors. It includes: 512MB, 4 GB, expandable up to 32GB, 3.2 MP Rear camera, font facing VGA shooter, Android OS Jelly Bean v 4.2, 1.0 GHz Dual Core Processor, 3G and 1450 mAh Li-Ion.
Lava Iris 410: Key Specifications
The Lava Iris 410 also comes with a similar display measuring 4-inch. Other specs include: 1.3 GHz Dual Core Processor, 512MB RAM, 4GB, expandable up to 32GB, 3 MP rear camera, VGA front camera, Android KitKat v4.4 and it is a 2G phone. It is powered by a 1700 mAh Li- ion.
Looking at the latest trend, Lava's new Iris phones will be directly rivaling against devices from Celkon, which has a large range of low-end Android KitKat devices.