Lenovo K860, P700i, S880, S560 and A60+: Will the Same PC Strategy Help New Smartphone Lineup to Beat Android Market Dominators?

Will it Outshine Android Market Dominators?

SS Bassi, head of MIDH verticle released an official statement recently, which said,"We plan to corner 10% share of the smartphone pie of the country. As of now we have launched only five phones from our portfolio of 47 in China. We can launch 2-3 phones every month depending upon the choice of the customers." (Here MIDH stands for mobile, internet, DTH and home.)

As informed earlier, the company has launched Android-based touchscreen phones ranging from Rs 6,499 to Rs 28,499 in four southern states including Tamil Nadu, Andhra Pradesh, Karnataka and Kerala as well as Gujarat. Reportedly, these states put together constitute 35% of India's smartphone market pegged at 18 million handsets, which is growing at 60%. Delhi and Mumbai also constitute big chunk.

"Gujarat is a very important market for us in PCs and laptops. The same will be the case in smartphones," said Shanil Madollathil, general manager (sales) for the western region for Lenovo India in a TOI report.

At present, Samsung is the leader in Indian smart phone market with a market share of over 40% followed by Nokia, which has a market share of over 25%.

However, Lenovo with the five new dual SIM smartphones has all the strengths and equations that might help the manufacturer to outshine and occupy the position of leading smartphone vendor in the nation, especially, by combining quality and pricing factor.

Well, Lenovo has definitely worked on the pricing strategy, however, when it comes to quality, the opinion of consumers and tech experts are awaited and if Lenovo manages to satisfy them, the company might outperform the Android dominators of the crowded Android market in all segments.