Lumia Smartphone Sales Shoot up by 27%, Reduces Overall Loss of Nokia in Q1 2013

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Looks like Lumia smartphones are keeping Nokia's hopes, alive. Reportedly the Finnish handset maker sold 5.6 million Lumia handsets in the first quarter of 2013. This is a definite improvement from the 4.4 million units that were sold in the previous quarter.

However, Nokia has posted that it had incurred an operating loss of €150 million in Q1 of 2013. This probably due to the shortfall in the cheaper mobile phones. More and more people are opting for a smartphone these days, which undoubtedly has had an impact on sales of cheaper phones for Nokia.

Nokia Lumia Smartphone Sales Shoot up by 27% In Q1 2013

Still, the number look encouraging to the company, as it had posted a €1 billion loss, last year.

Nokia still does sell more phones than smartphones, but with users gradually shifting to smartphones, the company's future lies in it's high-end smartphones. Nokia did report two-thirds of all Lumias sold in Q1 were running Windows Phone 8.

Nokia does face stiff compilation in the high-end smartphone category, especially from Samsung and Apple. Then again the Lumia series has been receiving some positive results. They company has not released it's new Lumia handsets in US yet, but once it does, it should see a rise in it's revenues. The company is planning to release more products including a Lumia phablet and the awaited smartphone with Nokia's Pureview imaging technology. The company should do better in the second quarter of this years and the other quarters to come, with the help of their new Lumia devices.

Meanwhile, according to a survey conducted by Neilson India, Nokia holds the first spot in being the most trusted brand in India, Samsung comes in at second, fallowed by Blackberry at third.

Source The Verge

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