Micromax A54 Smart 3.5 Spotted Online at Rs 4,659: A Big Threat to Lava Iris N350 Smartphone?

    India based Micromax with a good record of Android smartphone launches seems to have unveiled another one to its product portfolio. Recently, the company was in news for an entry-level dual SIM smartphone A30 Smart 3.0, which was spotted online.

    Now, Micromax has silently launched yet another entry-level dual SIM Android smartphone - A54 Smart 3.5. The handset has been spotted on online retailer site Infibeam at a price of Rs 4,659, while its MRP is listed as Rs 5,999.

    Micromax A54 smarty 3.5 Spotted at Rs 4.5K: A Lava Iris N350 Rival?



    Have a glance at the detailed specifications of A54 Smart 3.5.

    Display: A54 smarty 3.5flaunts a 3.5 inch HVGA touchscreen display with a resolution of 480 x 320 pixels.

    Processor & Storage: The handset is equipped with a 1GHz Qualcomm MSM7225AA processor, 512MB internal storage, 256MB RAM and a micro SD card slot supporting up to 32GB additional storage.

    Operating System: Speaking of operating system, the handset is based on Android 2.3.5 Gingerbread operating system, which is outdated. However, the manufacturers in India are still making use of this platform, while the entry-level smartphone segment is witnessing Ice Cream Sandwich and Jelly Bean based smartphones.

    Camera: In this segment, A54 smarty 3.5sports a 3MP rear camera and lacks a front camera for video calling as it is a low end smartphone.

    Connectivity: On the connectivity front, A54 is packed with 3G, Wi-Fi, Bluetooth and micro USB 2.0.

    Battery: The handset is loaded with a 1,300 mAh Li-ion battery delivering 4 hours talk time and 170 hours of standby.

    Price & Availability

    As mentioned above, Micromax A54 Smarty 3.5 is priced at Rs 4,659 and is available for purchase from online retailer Infibeam.com.

    A54 smarty 3.5- Potential Rival to Lava Iris N350?

    As the Micromax offering has basic specifications being an entry-level smartphone, it can be a rival to the recently launched smartphones with similar aspects and price points.


    One such smartphone launched in 2012 by Lava is Iris N350, which is priced at Rs 4,499 in India. When it comes to specs, Iris N350 features a standard 3.5 inch screen display size supporting an average resolution of 320 x 480 pixels, Android 2.3.6, 1GHz processor, Wi-Fi, Bluetooth, 2MP rear camera, 0.3MP front camera for video calling and a 1,300 mAh battery.

    Analyzing the specifications, it is evident that the Micromax A54 smarty 3.5with a better rear camera could be a rival to the Lava offering, which in turn as a front camera for video calling, which is lacking in A54 Smart 3.5. 

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