Micromax Gaming Service To Attract Generation Y

By Super

Micromax Gaming Service To Attract Generation Y
Gaming is one area where mobile phone manufacturers always focus on in order to draw the attention of the younger generation especially school and college going children. The sensation was brought to India by Nokia some years back with the introduction of the N-Gage Gaming phone and even though the phone was poor on features, the gaming features offered by the phone made it sell record numbers within a short life span. Today almost every manufacturer of mobile handset has a gaming phone to their credit and manufacturers are now trying to find out innovative ways by which they can use the power of gaming to increase sales. Micromax has just come up with such a Gaming Service strategy.


The Indian domestic mobile giant has announced an alliance with Nazara Technologies to offer some of Electronic Arts (EA Games) game titles on some of its select handsets and this feature will be available in a demo basis for its users. If they are interested in the trial packages offered then they can buy the full version of the games. Nazara Technologies is the exclusive partner of EA games in India and is entrusted with the task of officially distributing EA Inc."s mobile based games in India. Nazara will provide the facilities for distribution and payment of the Gaming Service.

The list of titles available in the service include popular jigs like Need For Speed, EA Cricket 11, Tetris, Harry Porter and many more exciting games. The question is however whether the users will be willing to dish out extra cash for buying full versions of these games once they are interested in the trial offer. The games are offered in a price band ranging from Rs 49 to Rs 99. There is also a subscription based payment mode wherein the users will be entitled to use the full service at moderate charge of Rs 3 per day.


The Gaming service is a part of Micromax"s strategy in making its products stand as clear favourites in the budget mobile handset category by offering competitive Value Added Service to their potential consumers. The Gaming Service was launched just few weeks after Micromax unveiled its EZMail Push mail service in its Q80 handset.

The availability of such services in budget phones may cause a problem as full versions of such games are found in normal Smartphone"s free of cost and this factor might limit users from going beyond the free trial service and pay cash to continue with the service.

However the Gaming Service announced by Micromax is mainly directed at increasing the exposure of people towards these games and it might just compel them to dish out some cash for enjoying unlimited play.

Micromax is yet to announce the phones that will offer the gaming Service and we can only give thumbs up for the service if the phone that provides it is as unique as the service itself.

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