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In 2012, native handset manufacturer Micromax became a big name in the mobile device industry penetrating in India with the launch and sales of spree of handsets. And, now the company expects the same, as with the outset of January 2013, the leading phone vendor has started his launch upshots.
After launching several smartphones including the recent model - Smarty A68 based on Android ICS, Micromax has come up with yet another dual SIM smartphone - Smarty 3.0 A30, which is available at online retailer sites Saholic and Shopclues at Rs 3,849. It is also to be noted that the handset is acutally priced at Rs 5,499 and these retailers are offering it at a discounted price tag.
As far as the specifications are concerned, A30 runs on Android 2.3 Gingerbread operating system. The handset sports a 3 inch TFT touchscreen display with a resolution of 320 x 240 pixels, 832MHz processor, 2MP rear camera, 256MB RAM, micro SD card supporting up to 32G expandable storage, 512MB internal storage, 3G, Wi-Fi, Bluetooth and a 1,500 mAh battery.
Analyzing the specifications, it is quite evident that the Micromax offering is not a killer smartphone, however, it is oriented towards the first time smartphone buyers.
While the budget centric smartphone market is getting advanced, the consumers are preferring handsets with better specifications. At the point of time, the launch of a Gingerbread based smartphone may look a little outdated, however, Micromax is not the only one to launch Gingerbread smartphones. Several other companies including Karbonn, Samsung, Intex and others have also come up with similar handsets at budget price points.
While, Micromax has already acquired the position of the leading tablet vendor in the country, the company is also looking forward to become the best smartphone manufacturer. Hence, swirl through the slideshow below to have a look at the models that can come in the way of Micromax's latest offering to secure success in the market.
Samsung Galaxy Y Duos Lite
Samsung's Galaxy Y lineup of smartphones are quite famous and Galaxy Y Duos Lite is the cheapest among all. The handsets packs a a 2.8 inch capacitive touchscreen display with 240 x 320 pixel resolution, 832MHz processor, 2GB internal memory, 2MP rear camera, micro SD card supporting up to 32GB and 1,200 mAh Li-ion battery.
Running on Android 2.3 Gingerbread operating system, Galaxy Y Duos Lite is priced at Rs 6,790. Though the handset is priced higher than Smarty 3.0 A30, it comes with increased internal storage, however, the latter has a slightly larger display and a better battery backup.
Karbonn Smart A2
Though Karbonn has not announced the launch of Smart A2, the Gingerbread based smartphone is available online at a price of Rs 4,990.
As far as specifications are concerned, Smart A2 boasts a 4 inch capacitive touchscreen display, 1GHz processor, 3MP rear camera, VGA front camera for video calling, 202MB onboard storage, 256MB RAM, micro SD card slot supporting up to 32GB expandable storage, Wi-Fi, Bluetooth, micro USB 2.0 and a 1,750 mAh Li-ion battery.
When compared with Smart A30, the Karbonn offering scores more with a larger display, faster processor, improved camera performance, presence of front camera and a slightly better battery. However, the former is available at a lesser price tag.
Lava Iris N320
After the launch of Iris N350, Lava came up with Iris N320 - another budget smartphone. The handset has a 3.5 inch capacitive multi-touch display with 320 x 480 pixel resolution, 1GHz processor, Android 2.3.6 Gingerbread OS, 2MP rear camera, 100MB internal memory, micro SD card slot supporting up to 32GB additional storage, 256MB RAM, Wi-Fi, Bluetooth and a 1,400 mAh battery.
With similar specifications and price of Rs 3,999, the Lava offering could be a stiff competitor to Smarty A30.
Intex Aqua Trendy
On Thursday, Intex launched Aqua Trendy, a Gingerbread based smartphone featuring a 3.5 inch capacitive touchscreen display with a resolution of 320 x 480 pixels, 1GHz dual core processor, 3.2MP rear camera, 1.3MP front camera, micro SD card slot supporting up to 32GB additional storage, 3G, Wi-Fi, Bluetooth and a 2,100 mAh battery.
Priced at Rs 4,999, Aqua Trendy has a larger display, better dual core processor for improved performance, enhanced camera, front camera for video chatting and a better battery. Hence, Trendy with a slightly higher price tag might be a potential rival to Micromax Smarty A30.
Spice launched a dual SIM Android smartphone running on Android 2.3 Gingerbread OS a couple of months back dubbed as Mi-320. When it comes to specs, the handset sports a 3.2 inch TFT LCD touchscreen display with 320 x 240 pixel resolution, 650MHz processor, 256MB RAM, a micro SD card slot for expandable memory support, 2MP rear camera, 1,200 mAh Li-ion battery and connectivity features such as 3G, Bluetooth, WiFi and micro USB 2.0.
With a price tag of Rs 4,350, Mi-320 with similar specifications as Micromax Smarty 3.0 A30 might be a tough challenger.