Micromax To Venture into Global Market Starting with Russia From January

By Vivek

| Updated: Friday, December 13, 2013, 10:34 [IST]

Gurgaon based Indian smartphone manufacturer Micromax has been pretty successful in the business in a very less span of time. While other like Karbonn and Lava has been still trying their best to penetrate towards more populace. However, Micromax has been continuously planning to expand the business to Europe as well.

Micromax To Venture into Global Market Starting with Russia in January

Couple of months ago the the 2nd best company in the country will hence compete with the global market. Reportedly, the Canvas Turbo maker is said to begin their ventures in Russia, followed by Romania from January. While the company has already tried the Brazilian and the Middle Eastern markets but failed to tap it to their benefit.

According to the reports from Reuters, the company sold 6.8 million phones in the July-September quarter including 2.2 million smartphones. The agency also reported saying that the it would cross the $1 billion sales in the fiscal year ending in March.

In the move to expand their presence globally, the company also hired the popular X-Men movie's protagonist Hugh Jackman as its brand ambassador. The news shocked the tech community including the fans as well because in India most brands are endorsed by Bollyhood actors or if not them the cricketers. The popular domestic smartphone vendor later on also said in an interview that they would also launch a 4G enabled handsets soon. However, Micromax has not spoken about it so far.

The company has already started making premium handsets like Canvas 4 and the latest Canvas Turbo with FHD display. Now the India's favorite domestic phone maker has also plans to launch smartphones with octa-core processors, 16 megapixel cameras.

There are couple of reasons why Micromax made it to the top ina very less time frame. First of all, it gave premium handsets in the mid-range price. Moreover, it has a full range of such devices which gives buyers an option to choose from.

Secondly, the company has more low end phones which caters to the need of most rural Indians or the low end consumers. While the Dual SIM options incorporated in its most phones made it a most liked handset among the Indians.