Earlier this week, we had reported that Microsoft might be in a process to drop the Nokia brand name from its upcoming handset lineup. Now, the Redmond-based giant itself has confirmed that the ‘Nokia Lumia' brand is no more exists - from now on will use the ‘Microsoft Lumia' brand for our new range of smartphones.
Microsoft has also revealed that they will use the company's brand name on the front and rear of future Lumia devices in a replacement of the Nokia branding.
Moreover, Microsoft is going to sell and support the Nokia Lumia phones that are out in the market, such as the recently announced Lumia 830 and Lumia 730/735. In the meanwhile, they will continue to sell Nokia-branded, entry-level category of phones, such as the Nokia 130.
"This is a very exciting time for us and for Lumia products. You might have seen that in the last couple of months, we have already made some name changes to our apps to better reflect that these apps now come from Microsoft", explains Tuula Rytilä, Senior Vice President of Marketing for Phones at Microsoft.
The software giant is "looking forward to unveil a Microsoft Lumia device soon", though it's not clear when the first Microsoft Lumia device will be hit the market.
If rumors are anything to go by, the Xbox One maker might unveil a fitness tracker this month. The said device is expected to be compatible with Android, iOS and Windows platform.
Microsoft recently revealed that they sold over 9.3 million Lumia Windows Phone devices in the last quarter. Microsoft's phone hardware business which includes both Lumia smartphone and Nokia's feature phone business saw a revenue of $2.6 billion with gross margin of $480 million.
Stay tuned to GizBot for more updates!