Microsoft to Drop Nokia Branding From Lumia Smartphones

By Vivek

| Published: Thursday, October 23, 2014, 10:35 [IST]

In time, Nokia brand name might only be appearing on feature phones or probably Asha series and the Nokia X series.

Apparently, Nokia, which is acquired by Microsoft has taken a bold step to remove the Nokia branding from the Lumia series. As expected and rumored since the past couple of months, the Lumia would be attached with Microsoft banding. Redmond-based Microsoft announced in September 2013 that it is would acquire the Finnish firm's handset division for $7.5 billion. The deal was concluded this year in April.

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Microsoft to Drop Nokia Branding From Lumia Smartphones

Now the software giant has started taking steps towards changing the brand image of Nokia. Evidently, a message posted on the Facebook page of Nokia Lumia in France said, "In the coming days, you will receive a message from Facebook about changing the name of this page. We are on the verge of becoming Microsoft Lumia!" The company also posted information about the change on Twitter.

The Verge report suggests that the new branding would be announced for other regions in the coming weeks.

However, the company has not confirmed anything regarding the logo that will be attached to the upcoming Lumia devices. What would it be called - Microsoft Lumia or Nokia Lumia? It is still unclear.

Stay tuned to GizBot for more updates!