Along with Philips, Mitashi has also launched a Mitashi Play Senior Friend, the company's latest Android smartphone for senior generation. However, unlike the Philips phone, this one is a bit better with Android OS running in it. Mitashi Play Senior Friend is priced at Rs. 4,999, which is comparatively a bit expensive than the one from Philips.
Like every other smartphone which has been launched for the senior citizens, the latest Mitashi Play Senior Friend also comes with a helpful features. It has large font dialer, large font that makes it easy for the users to read messages, FM radio, SOS button for emergencies and coded icons for seniors.
As far as the specs is concerned, it has a 4-inch display, powered by a 1.2 G Hz Dual Core Processor, 512MB of RAM, 4GB of in-build memory with expansion slot and runs on Android 4.4 (KitKat). It has dual cameras and comes in special see-through box that allows you to inspect the aesthetics of the phone before you purchase it.
Commenting on the launch, Adnan Chara, Vice President - Gaming, Toys & Telecom - Mitashi Edutainment Pvt. Ltd., said, "A detailed market research done by us suggested that the senior generation, while being largely technophobic is also looking at their grand kids engaging actively on android platform and definitely want to get into the bandwagon - all they need is a little push!"
He further added, " Research also indicated that current generation smartphone users were guilt conscious while using a high priced smartphone for themselves because their parents & grandparents at home were still active on a low priced feature or bar phone. Thus we thought of addressing the need of a smartphone exclusively made keeping their needs in mind."