While the Moto G may be attractive for most first-time buyers, Motorola could be thinking beyond the mid-end of the smartphone market.
Motorola has got the potential to disrupt the smartphone market of budget phones makers like Lava, Karbonn and Micromax, amongst others.
Just a day back, Motorola announced that the company would hold a press conference in London on May 13, and it seems there is a new handset ready to be introduced.
At the same time, Motorola has sent a similar invite for India launch event on the same day itself as the London event.
Details are limited so far, but the invite hints the phone will be "made to last" and "priced for all". The invite further reads," Connect more people to the world's information and each other, and they can do great things. Come experience the next smartphone from Motorola that's making these connections happen."
In nutshell, Motorola could be hinting at a low-end phone that may be rugged in nature.
Motorola Moto E Launch Expected Soon
For the past few months there have been crazy reports suggesting that Motorola is working on a cheaper variant of the original Moto G. Dubbed the Moto E, the device in question is expected to be priced on a lower side but will pack decent screen size and rugged build.
The Moto E is said to sport a 4.3-inch 720p HD display, 1.2GHz dual-core processor, 5MP rear-facing camera, 1GB of RAM, 4GB of internal memory, and a 1900mAh battery fitted inside.
In any case, the big breaking news is that Motorola Moto E is back in the headlines. Still, some of you might wonder why it took such a long time for Motorola to come up with a low-end phone, and the answer to that is quite simple.
After a smashing success of the Moto G in Indian market, Motorola is expected to maintain appropriate growth in the country. With the Moto E, the company will target low-end of the handset market and compete with budget Android devices from domestic vendors. There is also the chance that competitors will lower prices to match or outdo the Moto E. Rather than offering something at the lowest price.
Stay tuned to GizBot for more updates!