Mozilla tried to unrest the smartphone scene when it unveiled a slew of low-end handsets powered by Firefox. Basically the core idea was to offer a superior quality smartphone experience over Google's Android ecosystem. Unfortunately, the $25 Firefox-powered smartphone turned out to be a big disappointment.
CNET reported recently that company CEO Chris Beard sent an email to employees stating that the company, known for the Firefox browser, is to change its mobile strategy
We have not seen sufficient traction for a $25 phone", Beard wrote in the email, adding, "we will focus on efforts that provide a better user experience, rather than focusing on cost alone.
This doesn't mean that Mozilla will shift its focus into the high-end market; however, the company is looking to offer devices across several price point.
While we won't be able to live and breathe on each and every target device for our core product and technology, we can on phones that are powerful enough for each of us to make our primary phone", Beard wrote. The email says that Mozilla will continue to explore developing so-called "feature phones" (i.e. more basic phones).
It's being reported that the firm is looking to add support for Android apps. This same approach has been used by BlackBerry to save its flagging mobile operating system.