68 percent smartphone owners stream music daily: Study

By: GizBot Bureau

    A US-based market researcher in its study said that 68 percent of smartphone owners in the country listen to music via streaming outlets on a daily basis.

    68 percent smartphone owners stream music daily: Study

    Parks Associates has released new data that reaffirms the mobility of music fans in today's world. Within this group, Parks also found, on average, users are listening to streaming music approximately 45 minutes per day.

    SEE ALSO: LeEco Le Max vs iPhone 6S: Battle of the beasts!

    The study also found the change in rankings while comparing the popularity of music subscription services between fixed-line broadband and mobile broadband.

    "Amazon Prime Music is the most popular paid music subscription service among US broadband households, thanks to its inclusion in Amazon Prime -- a service that is way down the smartphone list," Harry Wang, director, health & mobile product research of Parks Associates, said.

    Wang noted that "the streaming music war has intensified as the large connected entertainment companies are driving to consolidate their offerings," suggesting a more blended, multi-platform push ahead.

    68 percent smartphone owners stream music daily: Study

    The study also found that iPhone user consumed more media content than Android users or any other operating systems. The research also gave a breakdown of smartphone music listening by carrier.

    SEE ALSO: Top 7 Budget 32 inch LED TVs you can buy under Rs 20,000

    The research found that T-Mobile and Sprint customers carried the "highest incidence of daily music consumption" among US carrier. Over 75 percent of subscribers for T-Mobile or Sprint listen to streaming music every day, as opposed to 66 percent of Verizon subscribers.

    Source IANS

    Read More About: smartphones Music

    Stay updated with latest technology news & gadget reviews - Gizbot

    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more