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Cupertino tech giant Apple has warned its employees to stop leaking internal information for future plans. The company has raised the spectre of potential action and criminal charges. Apple has recently posted a cautionary memo on its website, which is one of the most aggressive moves to warn employees against leaking details about upcoming products to the media organisation.
According to Bloomberg, the lengthy memo disclosed that last year in 2017, 29 leakers were caught out of which 12 were arrested. "These people not only lose their jobs, they can face extreme difficulty finding employment elsewhere," Apple wrote in the post.
The memo also discloses several incidences where many sensitive data has been leaked to the media, like the leaked iOS 11 GM, which revealed the details of the iPhone X. The employees who leaked the data of the meetings where Craig Federighi detailed delays to planned functionality in iOS 12 to focus on improving existing features are also fired by Apple.
The company told employees that leaking product details or anything before launch date will impact the sales of the current models. "We want the chance to tell our customers why the product is great, and not have that done poorly by someone else," Apple's Greg Joswiak, an Apple product marketing executive, said in the memo.
Last month, Apple caught and fired the employee responsible for leaking details from an internal, confidential meeting about Apple's software roadmap. Hundreds of software engineers were in attendance, and thousands more within the organisation received details of its proceedings. One person betrayed their trust, Bloomberg quoted Apple.
Apple has maintained its privacy and always been a secretive company, but with its growth leaks have become harder to deal. The company need to deal with both the leaks among its own corporate employees as well as from its supplier partners. In 2012 Apple CEO Tim Cook said that Apple will double down the secrecy on the product, but it doesn't seem like.
Every year the details of the new products are leaked ahead of the launch. Let's see this new move will help Apple in keeping the secrecy of the product, or once again company will face the leak renders before the launch.