Apple Just Made the iPhone 17, 17e and Air Much More Expensive in India

Apple has just taken the wraps off its latest iPhone 18 Pro series, but there is another change happening on the company's India store that isn't nearly as exciting for buyers. Apple has quietly increased the prices of several of last year's iPhones, including the iPhone 17, iPhone 17e, and iPhone Air.

And these aren't small adjustments either. Depending on the model, Apple's official starting prices have gone up by anywhere between Rs 15,000 and Rs 30,000.

That makes the timing particularly interesting. Buyers often wait for a new iPhone launch expecting older models to become more affordable. This year, at least on Apple's own store, the exact opposite has happened.

iPhone 17 and iPhone 17e Prices Increased in India

The standard iPhone 17 originally arrived in India at Rs 82,900 for the base 256GB variant. Apple is now selling the same configuration for Rs 99,900, which works out to a Rs 17,000 increase.

The 512GB iPhone 17 is currently listed at Rs 1,24,900 on Apple's online store.

Things aren't much better if you were planning to pick up the more affordable iPhone 17e. Apple launched the phone in March 2026 at Rs 64,900 for 256GB of storage. Its starting price has now jumped to Rs 79,900, an increase of Rs 15,000.

The 512GB iPhone 17e is currently priced at Rs 1,04,900.

Here's how the confirmed starting prices have changed:

The iPhone Air Gets the Biggest Price Hike

The biggest increase, however, is reserved for the iPhone Air. Apple launched its ultra-thin iPhone at Rs 1,19,900 for the 256GB model last year. It now starts at Rs 1,49,900, making it Rs 30,000 more expensive.

Apple currently lists the 512GB iPhone Air at Rs 1,74,900, while the top-end 1TB model costs Rs 2,24,900.

Of course, these are Apple's official store prices. That doesn't necessarily mean you'll have to pay the same amount everywhere. Third-party retailers including Amazon, Flipkart, Croma, Reliance Digital, and authorised Apple resellers may continue offering the phones for considerably less, especially as retailers clear older inventory.

Upcoming festive sales could also bring additional bank discounts, exchange bonuses, and temporary price cuts.

Still, anyone who held off buying an iPhone 17 or iPhone 17e in the hope that the iPhone 18 Pro launch would make last year's models cheaper has received an unpleasant surprise instead.