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According to a new research from research firm Counterpoint's Apple recorded its best-ever iPhone sales (Sell through) in a single month in the USA during November 2017.
With the launch boost from iPhone X, Apple continued its dominance in the premium smartphone segment in its home market. Despite somewhat lower than expected promotional activity, iPhone X did well in its initial month thanks to better supply than first expected given the widely publicized challenges faced in assembling the Face ID module.'
Meanwhile, the report said that Samsung maintained its second position in the market and grew healthily, both MoM and YoY in the US.
Eight in ten premium phones ($500 & above) sold in the USA came from these two players in November 2017, the report added.
Furthermore, LG and ZTE performed well in the entry-level smartphone category, controlling prepaid and national retail sales.
Sell through of smartphones was better than the previous month thanks to the boost given by Black Friday and Cyber Monday promotions push from smartphone OEMs and their channel partners. The overall mobile market grew a healthy 7 percent YoY.
Meanwhile, another report by Counterpoint said Apple still generates more than $150 profit per iPhone sold and this will continue to grow into the holiday season quarter buoyed by the high price iPhone X series. Our recent channel checks across key Apple markets showed the demand for the 256GB version of iPhone X is higher which will boost Apple's profits even higher."
Samsung made a strong come back in the third quarter with its Note 8 series while S8 series continues to perform on par. The profit share reached 26 percent as compared to its loss during Q3 2016 due to Note 7 debacle.
Global mobile handset profits grew 13 percent YoY in Q3 2017 due to a strong performance of Samsung and Chinese brands.
Counterpoint Associate Director, Tarun Pathak, said that "This is the first time ever when the cumulative profits of Chinese brands crossed $1.5 Billion for the first in a single quarter. Usually, all the profits have been shared by just two brands Samsung and Apple, however, Chinese brands have made inroads here as well."
Pathak said that "The growth of Chinese brands can be attributed to the diligent efforts in streamlining the supply chain with rising mix of mid to high-end smartphones in their portfolio. Even in the premium segment, players like Huawei are positioning their flagship models just below the premium offerings from Apple and Samsung. This strategy is designed to penetrate premium market while maximizing revenue and profit."