Asus Launches Zenfone Zoom With 3X optical zoom camera for Rs 37,999

By Vijaykumar

Asus has just launched its camera centric smartphone in India. The highlited features of the smartphne is its primary camera, which the comapy claims to be the world's thinnest 3x optical-zoom smartphone.

ZenFone Zoom's unique combination of innovations sets a new benchmark for the industry, and will raise consumer expectations of smartphone photography.

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Asus Launches Zenfone Zoom With 3X optical zoom camera for Rs 37,999


ZenFone Zoom is the world's thinnest smartphone optical-zoom smartphone, with a 13 megapixel PixelMaster rear camera and 3X lens in a body that measures just 5mm at the edges. The innovative 10-element digital eye was created by the optics experts at Hoya. Glass, synthetic and prismatic lenses are meticulously configured in a dual-prism periscope arrangement to maximize incoming light and capture the best possible photo quality.

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Introducing ZenFone Zoom to India, Jerry Shen, ASUS CEO said: "Photography has become extremely important for today's smartphone users. Consumers want to capture every precious moment of their lives on their smartphone cameras, and also be able to perform multiple tasks with the same device. With ZenFone Zoom, we are introducing an unbeatable smartphone that complements today's lifestyles and puts professional photography within the reach of everyone."

Asus Launches Zenfone Zoom With 3X optical zoom camera for Rs 37,999

Key specifications of ASUS Zenfone Zoom

- 5.5-inch display with 1920 x 1080 pixels resolution and Corning Gorilla Glass 4 protection


- 2.5GHz quad-core Intel Atom Z3590 processor with PowerVR G6430 GPU

- 4GB LPDDR3 RAM, 128GB internal memory, expandable memory up to 128GB via micro SD

- Android 5.1 (Lollipop)

- 13MP rear camera with OIS, 3X optical zoom, f/2.7-4.8 aperture, Laser AF, Real Tone flash

- 5MP front-facing camera

- 4G LTE / 3G HSPA+, WiFi 802.11 a/b/g/n/ac, Bluetooth 4.0, GPS, NFC

- 3000mAh battery with ASUS BoostMaster fast charging

Asus Launches Zenfone Zoom With 3X optical zoom camera for Rs 37,999

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    Built-in optical image stabilization (OIS) ensures sharper, steadier shots every time, even at maximum 3X optical magnification. ZenFone Zoom's OIS also gives smartphone photographers the confidence to shoot with slower shutter speeds for longer exposures, equivalent to up to four stops - and that means clearer, brighter photos.

    Asus Launches Zenfone Zoom With 3X optical zoom camera for Rs 37,999

    The rear camera benefits from dual-LED Real Tone flash to create the most natural illumination for indoor portraits, generating the perfect combination of yellow and white to capture lifelike colors and skin tones. ZenFone Zoom's rear lens also has laser auto-focus to point and shoot with total clarity in just 0.03 seconds.

    The ASUS Zenfone Zoom comes in Black and White colors and is priced at Rs. 37,999. The Zenfone Zoom, Zenflash and Tripod bundle is priced at Rs. 39,999.

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