Chinese smartphone capture 27% of Russian smartphone market: Counterpoint

Samsung led both overall and smartphone segment with market share of 24 percent and 37 percent respectively during Q2 2017.

By Priyanka
|

According to market research firm Counterpoint, China-based handset makers have captured over 25 percent of the Russian smartphone market in the second quarter of 2017.

 
Chinese smartphone capture 27% of Russian smartphone market

The firm said that Global brands captured almost 60 percent of the smartphone market and grew 10 percent sequentially during the quarter followed by Chinese brands with 27 percent market share.

 

Tarun Pathak, a Senior Analyst, Mobile Devices and Ecosystems, Counterpoint Research, said that "Decline in smartphone segment was mostly due to seasonality and lack of offers from the retail side. However, premium segment almost doubled YoY thanks to pushing from retailers opting for credit and installment schemes. This has helped Apple to reach double-digit market share in Russia smartphone market and maintaining its lead over a premium segment, which it has led for the past couple of years."

Even though the entry-level smartphone segment declined by 50 percent YoY, the segment is estimated to return to growth during the second half of 2017 as most of the first-time smartphone users are now coming from outside major cities in Russia. To target these users local and new Chinese players are tying up with the retailers with their affordable entry-level devices, he added.

Meanwhile, Samsung led both overall and smartphone segment with market share of 24 percent and 37 percent respectively during Q2 2017.

During the quarter Samsung managed to resume the sales of its devices in leading mobile retail chains, while Apple secured the second spot with 10 percent market share. However, a majority of its shipments were still contributed by older models.

Xiaomi also expanded its footprints during this quarter through its official distributor "RDC".

The company is also planning to open offline stores in major cities of Russia in the coming year. Almost 25 percent sales came from online channels in this quarter.

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