After launching three smartphones in India on Wednesday, HMD Global, the brand licensee of Nokia brand, is now planning to launch a 4G feature phone in the country. The device is expected to make its way to the Indian market in the next couple of months.
"Nokia 8110 is a feature phone and we'll be launching that in the next couple of months," said Ajey Mehta, Vice President, and Country Head India, HMD in an exclusive interaction with GIZBOT. He also mentioned that the company is also planning to launch accessories in audio and other segments in the following months.
"We launched our smartphones last year in June and the response has been very positive, in fact, our distribution partners are optimistic about our business and acceptance of our products has been really high."
"Now we are ready for aggressive growth and the first step towards this growth is to have expanded portfolio and these devices are the first step in this direction," Mehta further said.
The company has just launched the new Nokia 6, Nokia 7 Plus and Nokia 8 Sirocco, priced at Rs. 16,999, Rs. 25,999 and Rs. 49,999 respectively.
Meanwhile, Nokia has also announced its association with the Kolkata Knight Riders (KKR) as its principal sponsor. As a part of this association, HMD Global and KKR unveiled the new official team jersey for the 2018 season sporting the Nokia logo on the front of the jersey.
The association is for two years starting with the upcoming season of the Indian Premier League (IPL).
"I think for sure because the first thing it will do is to increase our awareness and our salience and in the industries which are highly competitive brand salience plays the very important part in purchase decisions," he replied when asked about Nokia partnership with KKR will help in increasing sales.
On tying with operators, he said we have tied up with Jio for Nokia 1. For Nokia 6, Nokia 7 plus and Nokia 8 will follow tie-ups with Airtel.
When asked about the market share, Mehta informed Gizbot that HMD aims to be in the top three players in the country over the next couple of years in smartphones segment and the top player in the feature phones category.
Meanwhile HMD Global Chief Marketing Officer Pekka Rantala said "We have sold 70 million devices globally and we are already reaching 80 countries directly."