Chinese smartphone vendor, Vivo is planning to launch two Android smartphones under its ‘Y' series in August, in India. These phones will be the company's budget offerings, with one of them phones to be launched under Rs 10,000 while the other will be placed in Rs 10,000-12,000 price range.
Vivo Wednesday announced its flagship X5 Pro along with a new ‘V' series of smartphones, including V1 and V1 Max in India. The V series smartphones have been placed in the mid-range segment, while the X5 Pro is the company's premium smartphone offering that has been priced at Rs 27,980 in India. On the sideline of the event, one of the company representatives, who wish to stay anonymous, told GizBot that Vivo is working on launching two new ‘Y' series smartphones in August end in India. These smartphones will be 4G compatible, feature 720p display and run on quad-core chipset.
A relatively new entrant to the Indian market, Vivo also announced its Make-In-India-focused plans and said that its manufacturing unit in Noida will begin its operations in next 3-4 months. The company representative also told us that the Chinese mobile brand is planning to introduce a few more handsets this festive season, once its production facility in India will start operations.
The company entered smartphone market in India later last year, and with the set up of its unit in India, it plans to gain significant market share. Vivo's product manager India, Paigham Danish, said that the company mainly focuses on the product quality, and is working on strengthening its after sales services. The company currently sells its smartphones in India mainly via offline channels, and does not plan to go with the online only sale model. It may, however, consider launching phones in partnership with online players, but will not keep them online exclusive, and instead will also sell the phones on brick and mortar stores.
Vivo is not the only Chinese brand to be having it's manufacturing set up in India, its Chinese counterparts including Gionee and Xiaomi had announced their plans to establish their production unit and a dedicated data centre respectively in India.