In a recently released survey report by Nielsen Informate Mobile Insights, Flipkart's mobile app is ranked as the number 1 shopping app in India both in terms of penetration (35%) and engagement (60 minutes per month).
This survey, which has assessed all major e-commerce players in India, states that the Flipkart mobile app has 15 percent greater penetration than the next highest industry player in India.
Flipkart's growth rate for mobile commerce is two times than that of desktops. Over 75% of traffic to Flipkart comes via the mobile app and majority of these shoppers are from tier II & III cities.
Commenting on this achievement, Punit Soni, Chief Product Officer - Flipkart said, "Knowing that Indian consumers spend the most time on Flipkart mobile app validates our deep belief that mobile is fundamentally altering the dynamics of how Indians buy."
He added, "What has made this possible is the obsessive focus at Flipkart towards developing and investing in technology aimed at providing our customers the best shopping experience. The survey also throws light on how mobile commerce is catching up in India. Our aspiration is to continue leading this trend and be the one-stop shop for all essential products that a consumer needs."
Flipkart is also stepping up focus and investment in mobile technology, as it is the way forward for online shopping in India.
According to Nielsen's latest survey based on real-time mobile usage data across 8,000 handsets in the country, the number of smartphone owners using mobile apps of e-commerce companies has gone up from 1,680 (21%) in May 2014 to 4,320 (54%) in May this year.