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Gionee India is all set to launch 6 smartphones by the end of September this year. The Chinese smartphone maker will be placing these smartphones in the price bracket of Rs. 5,999 to Rs. 34,999.
The company today announced offline retail partnership with players including Spice, The Mobile Store, Mobiliti World, Jumbo Electronics, Croma Retail and Planet M pan India. At the event, Arvind Vohra, CEO and MD, Gionee India told Gizbot that "we (Gionee) will introduce 6 new smartphones in India by September end. The price of these smartphones will range from Rs. 5,999 to Rs. 34,999, depending up on their features and specs." In terms of specifications, Vohra said that "the company understands consumer's desire for better battery back up in phones, and has thus focused on this aspect. Three of these upcoming smartphones will come with powerful batteries to cater to those who demand for good battery back up in smartphones."
The Chinese smartphone maker will launch its much talked Marathon M4 in second week of July, and plans to introduce the Elife E8 for Rs. 34,999 by August end. The Marathon M4 will come with a massive 5,000mAH battery and is the company's mid-range smartphone that will be launched for about Rs. 14,000 in India, a company insider revealed. Gionee Marathon M4 will boast metal design and offer 4G LTE connectivity.
The Elife E8, on the other hand, is the company's premium smartphone that brings a 24MP primary snapper that can work up with the software to produce images up to 120MP in resolution. It flaunts a 6-inch QHD display, and an octa-core chipset.
Read more about the phone HERE.
When asked about their plans to enter other product segments including tablets and wearables, Vohra revealed that "Gionee does not intend to enter the tablet market. The company, however, is working on wearables including fitness band, and plans to launch it in Q4 of financial year 2015-2016 or Q1 of 2016-2017."
Talking about the company's investment plans and market share, Vohra said that "India currently accounts for 30 percent of Gionee's overall business. The company currently has 3.9 percent of the smartphone market share in India, and aims to expand its business to reach 7.5-8 percent in next few years."
The partnership with retailers will help the company in increasing its presence in the smartphone market in India, as it aims to sell over 35000 smartphones every month with the partnership in place. It plans to invest 200 crores in this fiscal year in India, and is targeting to reach out to metro and tier 1 cities.