Google and Lava working on next gen Android One, to position it as budget Nexus smartphone!


Remember Google's ambitious Android One smartphone project? Last year, Google flagged off its Android One smartphone project in partnership with three Indian smartphone players to launch budget smartphones in the country. India became the launch pad for the Google's Android One smartphones. However, the project could not create a ripple in India and instead succumbed to the high competition from domestic players, Chinese entrants as well as player like Motorola.

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Google, Lava prepping new Android One phone for July 14 launch: Report

Google, however, is back with the second generation Android One smartphone, which will be launched this month in India. According to The Economic Times, Google in hardware partnership with Indian smartphone player Lava is all set to unveil a new Android One smartphone on July 14. This time the phone will be priced at Rs 12,000, which is almost double the price at which the first batch of Android One smartphones was launched last year.

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Unlike earlier, when Indian smartphone players who launched Android One smartphones were not involved in the designing and development of these phones, this time Google has engaged Lava in hardware and software departments, and MediaTek for chipset to power up the new gen Android One smartphone.

In terms specs, reportedly, the new gen Android One will come with improved specifications, and will run on an optimised Android OS, which will bring applications and services co-developed by Google and Lava. This unannounced Lava Android One smartphone is likely to have a 5-inch display, MediaTek chip, and 2GB RAM, in comparison to the 4.5-inch display and 1GB RAM on current gen Android One smartphones.

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Additionally, expect some major tweaks in software as well, as Google along with Lava has reportedly made important changes on the software front to meet the specs requirements for the phone.

Lava is believed to position this new smartphone as an affordable Nexus smartphone, considering that it will have software support from Google which will provide frequent software and security updates. Nexus is Google's own brand of smartphone and tablets.

Google is currently working with close to 20 smartphone vendors to offer Android One smartphones in seven countries.

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