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There have been plenty of reports floating on the web which stated that Apple was basically having a "mid-life iPhone crisis" in China. Further reports also noted that the Cupertino based company was not able to make the most of the local booming smartphone market.
But despite all the obstacles and the problems, the company seems to be rather doing well that even the local brands. Well, the Korean International Trade Association has provided new statistics and details which show that Apple is the leading smartphone brand in the Chinese market. As per the report, Apple has about 171 million units in China, while local player Huawei has 132 million units.
Interestingly, Apple seems to have managed to outrun Huawei in its own market. It is worth noting that Huawei has also recently become the second-largest phone manufacturer in the entire world after Samsung, who is at the top.
Meanwhile, Chinese company Oppo is at the third place with 124 million units, and then Vivo with 108 million units while Xiaomi has 68 million devices in use, currently.
In the Chinese market, quite surprisingly Samsung is ranked sixth with 48 million units. Apple seems to be more popular and bigger than Samsung in China. On the other hand, Samsung might have lost customer confidence in brand due to the Galaxy Note 7 fiasco. The analysts have also claimed that Samsung has a hard time to convince users to abandon Apple and buy its devices.
"Only 7.2 percent of Samsung phone owners repurchased Samsung products in the second quarter, far lower than 53.4 percent for iPhones and 25-26 percent for Oppo and Vivo. Samsung should regain customer confidence in its brand and establish a base of loyal customer again," the research notes.
Nonetheless, Chinese brands have experienced and in fact, are experiencing a major boom currently especially in the Indian market. Given that they offer excellent value for the money, they are pretty much beating Apple and Samsung in various markets. And the other reason for Apple and Samsung sales dropping could be that these companies typically charge a premium for their smartphones.
Chinese brands are also nowadays offering a mix of affordable and premium smartphones, which makes them a direct competitor for high-end devices from Apple and Samsung.