iPhone 17 Series Pre-Orders Start September 12: Check Prices, Offers, and Where to Buy
Apple has announced its iPhone 17 lineup at the September 9 “Awe Dropping” event, and pre-orders are about to go live. This year, the family includes four devices: the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a new entry called the iPhone Air.
If you’re planning to upgrade, here’s everything you need to know about dates, prices, and where to buy.

When Do Pre-Orders Start?
In India, pre-orders for the iPhone 17 series begin on Friday, September 12, at 5:30 pm IST. The first deliveries and in-store pickups are scheduled for September 19.
How to Pre-Order in India
You can place an order through Apple’s official online store or at Apple retail outlets in Mumbai, Delhi, Bengaluru, and Pune. The new models are also expected to be listed on Amazon, Flipkart, and Vijay Sales for online buyers.
For those who prefer picking up in person, Apple BKC (Mumbai), Apple Saket (Delhi), Apple Hebbal (Bengaluru), and Apple Koregaon Park (Pune) will all have the devices in stock starting September 19.
Prices and EMI Plans
Here’s the starting pricing for the iPhone 17 lineup in India:
- iPhone 17: ₹82,900
- iPhone Air: ₹1,19,900
- iPhone 17 Pro: ₹1,34,900
- iPhone 17 Pro Max: ₹1,49,900
Apple is offering no-cost EMI options of up to six months. Monthly plans start at ₹12,983 for the iPhone 17, ₹19,150 for the iPhone Air, ₹21,650 for the iPhone 17 Pro, and ₹24,150 for the iPhone 17 Pro Max.
Launch Offers and Exchange Benefits
Buyers using American Express, Axis Bank, or ICICI Bank cards can get up to ₹5,000 off. Exchange offers are also available, with Apple offering as much as ₹64,000 back on eligible devices.
Between EMI plans, bank discounts, and trade-in benefits, Apple is aiming to make the upgrade a little easier for buyers in India.


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