Chinese mobile phone manufacturer Transsion Holdings, which has entered the Indian market with its itel Mobile global brand has sold more than one million handsets in less than three months.
The 15 products launched so far include eight feature phone and seven smartphones aimed at empowering the aspiring consumer base with value-plus mobile-based connectivity solutions.
"itel was launched in India to eliminate the technological disparity that exists between the urban and the rural geographies.
The impressive response that we have received within such a short duration since our launch underlines the efficacy of our brand's value-plus approach in the Indian market," said Sudhir Kumar, CEO, itel Mobile, India, in a statement.
The feature phones are strategically priced below Rs 2,000 while the smartphones are priced below Rs 10,000.
itel Mobile recently ranked 51st in the top 100 "Most Admired Brands 2015" by Africa Business Magazine, Africa's largest business magazine.