itel Mobile emerges as the second fastest growing brand in India

Setting another benchmark to its ongoing story, itel Mobile has recently emerged as the second largest player in the overall mobile phone market in India by capturing 9 percent market share for the year 2017, as per the latest CMR report.

The report highlighted itel Mobile as one of the few mobile brands observed to have a strong upwards trajectory in 2017 despite market fluctuations, registering an exponential growth of 217 percent year-on-year.

"Our consumer-centric approach has helped us become one of India's leading mobile brands. We have been building an extensive portfolio of feature-driven 4G-enabled smartphones, differentiated service offerings, and a strong post-sale experience. Validation from an independent entity like CMR, underlines itel's growing prominence in the Indian market," said MD - TRANSSION India, Marco Ma.

In 2017, Transsion Holdings, the parent company of itel Mobile, further strengthened its pan-India presence by enhancing its distribution network and channel partnerships adding up to the total of 92,000 retail outlets and over 1,000 channel partners.
Transsion also introduced its after-sales service brand, 'Carlcare', in addition to launching its first COCO (company-owned, company-controlled) service centre in India with over 1,000 service touch points for its customers.

It is this ownership of the end-to-end customer journey, both before and after purchase, which has helped itel Mobile in delivering an unparalleled ownership experience to its users and established it amongst the frontrunners in the country's growing mobile phone industry.