JioPhone leads feature phone market: Counterpoint

Xiaomi remained the smartphone market leader in Q1 2019 with a 29 percent share, though its shipments declined by 2 percent YoY.

|

According to a new report by research firm Counterpoint, with a 30 percent market share, Reliance JioPhone became the leading feature phone brand in India in the first quarter of 2019.

JioPhone leads feature phone market: Counterpoint

 

While overall smartphone shipments grew 4 percent YoY. The market started off to a slow start post record festive season, but demand started picking up later in the quarter.

Xiaomi remained the smartphone market leader in Q1 2019 with a 29 percent share, though its shipments declined by 2 percent YoY.

Its aggressive offline expansion and a strong focus on product build helped to retain its top position in the Indian smartphone market. Its newly launched Redmi Note 7 series (Note 7 and Note 7 Pro) crossed the one million mark within the first quarter of its launch. Xiaomi's offline contribution was highest in March.

Samsung's A-series shipments surpassed two million units. The newly launched online-only M series started well too, but it will need a strong follow-up device to continue its momentum on the online platforms. Meanwhile, Huawei's ASP reached the highest-ever level driven by recently launched HONOR 10 Lite, HONOR View 20 and end of life for its entry-level segment.

Other brands which did well during the quarter include ASUS, Tecno and Nokia HMD. ASUS' lean portfolio with a focus on battery life and design in a competitive ₹8,000- ₹ 15,000 segment helped it to differentiate from the competition.

Most Read Articles
Best Mobiles in India

Read More About: reliance jiophone news Mobile

Best Phones

Get Instant News Updates
Enable
x
Notification Settings X
Time Settings
Done
Clear Notification X
Do you want to clear all the notifications from your inbox?
Yes No
Settings X
We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more