LeEco’s Le 2 to debut in ‘My Grey’ Color Variant

Grey comes out to be a fascinating colour and always has a certain degree of enigma attached to it. It is an intermediate between black and white, which are both very popular tones for both clothing as well as gadgets.

Another fun fact about Grey is that it can be spelled as Grey or Gray and surprise, surprise - both are correct ! While it can be spelt two ways, there are so many variations and shades for the colour Grey which is probably the inspiration for the title of the 2011 runaway bestseller novel by British author E. L. James "50 shades of Grey".

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The colour lends itself to so many permutations in terms of shades that everyone can have their personal brand of Grey! According to colour analysts, grey is said to connote sophistication, allure and depth.

Given the popularity of this colour, gadget manufacturers too have been dabbling in Grey coloured mobiles, laptops and even watch straps! LeEco, the internet and technology conglomerate is now planning to offer a Grey variant for its immensely popular Le 2 Superphone.

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Le 2 currently in India is being offered in an extremely stylish Rose Gold colour which has a very high appeal among not only the young but across various age groups.

And now on popular demand, LeEco's Le 2 is coming out with a very special shade of Grey that is best described as "MyGrey". This new grey variant looks classic, cool and amazingly desirable. The grey colour Le 2 is edgy and will add a dash of elegance to your daily attire - be it smart casuals or sleek formals.

Smartphones have become a 24*7 companion and every consumer wants to have a personal connect with the personal devices. Here the colour Grey weaves its magic, as the interpretation of this colour and shade is so personal.

Le 2 is a super stylish Superphone from LeEco, which sport a unibody metal design. It is also a powerhouse that packs in Octa-Core Qualcomm ® Snapdragon ^TM 652, which is coupled with 3GB of RAM and 32GB of onboard storage.

Content viewing experience on a smartphone is further improved by the display quality of the phone. Therefore, LeEco's Le 2 flaunts a 5.5 inch Full HD display and comes with an in-cell display screen which is usually featured with overpriced phones.

Le 2 offers a 'revolutionary' CDLA audio technology. It comes with the World's first CDLA Standard, patented by LeEco that enables end-to-end lossless digital music transmission. For this, the Superphone has ditched the 3.5mm jack in favour of USB Type C port.

Thanks to this Le 2 has incredibly improved the audio output in Le 2. With the addition of this new colour, LeEco will be offering more choices to its ever- increasing user base. LeEco will be offering this new shade in the coming few day and it will be available via Flipkart as well LeEco's own marketplace - Le Mall.

About LeEco:

LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world's first video company to go public with a market capitalization of more than $12 billion USD.

Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. With "Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing" as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars.

The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.