Letv, one of the upcoming Chinese smartphone brands have now incarnated themselves as LeEco at its Global Brand Upgrade Press Conference in China. Apart from that LeEco introduced a new brand logo for the Le Ecosystem along with their sub-ecosystems.
For those unaware the Chinese company had initially made a name for itself thanks to its Live Streaming services which gained much popularity worldwide, and hence the "TV" suffix. However the company now aims to shed this "TV" from their name as they enter into foreign markets. Apparently Letv, now LeEco have moved on to hardcore consumer electronics business for some time now which incidentally involves products like TVs, Smartphones, and Headphones etc.
According to the company the new logo consists of the letters "L" and "E", conveying the quintessence of the Le Eco world with its simple and elegant design. The four strokes which comprise "LE" each represent one of the four tiers of the Le Ecosystem - Platform, Content, Device and Application.
The dot formed by the overlapping of two strokes symbolizes the pivot of the entire ecosystem: EUI and Le Fans. The connection and interaction between the letters "L" and "E" expresses the LeEco spirit of constant disruption, breaking boundaries and eco synergy. The three colors of blue, red and green plus the all-inclusive color of grey represent the integration of technology, culture and the Internet within the Le Ecosystem.
Speaking on LeEco's Globalisation plans, Ablikim Ablimit, LeHolding's Vice President Strategy stated, "The word "TV" has been eliminated from all sub-ecosystem logos, showing that LeEco has fully grown from a video website in 2004 into a full-featured "eco world" integrating Platform, Content, Device and Application. After the full implementation of LeEco's seven sub-ecosystems in 2015, LeEco's strategic focus in 2016 will be on globalization, global open ecosystem, and achieving perfect synergy among the sub-ecosystems."
It worth noting that this renaming move come just a week before LeEco's entry into India. Just to recall LeEco will be making an entry into India with the launch of their Le Max and Le 1s smartphone on Jan 20.