LG planning to rebrand its flagship G lineup of smartphones

Up until now, we were pretty used to referring the LG G6's successor as the LG G7. However, it seems like LG's next flagship will be called something different. LG Electronics is reportedly planning to rebrand its flagship G lineup of smartphones to take on larger rivals Apple and Samsung.

"LG is preparing a new brand strategy for the G series in the first half of the year. Numbering the phone with a two-digit number and re-branding the phone with a new name are some of the options on the table," an LG official was quoted as saying by Digital Daily, a Korean news outlet. The news came to light earlier today after The Investor reported about it.

In case you are skeptical about the news, LG has confirmed that a rebranding program for the upcoming G smartphone has already started.

"Rebranding flagship models is nothing new, and Samsung and Apple have done so for their own flagships," said an LG official in a statement to The Investor. However, the company is yet to fix on the name of the upcoming LG flagship smartphone.

The Korean manufacturer introduced the Optimus G smartphone back in 2012. However, the following year LG took out the name "Optimus" from its marquee smartphone. In 2015, the company rolled out the V series of smartphones. Since then, the G and V branded models have been released in the first and second half of the year, respectively.

LG is expected to unveil its new flagship smartphone at the Mobile World Congress (MWC), the world' s biggest mobile fair, which is slated to take place in February in Barcelona, Spain. Last year, LG was the first company to unveil its flagship smartphone LG G6 at the MWC 2016.

As speculated by some market watchers, LG is considering a new numbering system based due to the preconception that a lower number could indicate an outdated phone.

If you recall, Samsung skipped the Galaxy Note 6 by launching the Note 7 in 2016. Likewise, Apple jumped from the iPhone 8 to the iPhone X to make the 10th anniversary model of iPhones stand out. Hopefully, we will soon get to know the rebranded name of LG's upcoming flagship.