Micromax invests in AI-based startup 'OneLabs'

Micromax's focus towards providing best in class services to its consumers, by strategically collaborating with top partners to provide customized offerings to its users.

| Published: Wednesday, March 21, 2018, 8:09 [IST]

Domestic handset maker Micromax has recently announced its investment in a consumer technology and, AI-based start-up 'One Labs' to bring users closer to smarter user experiences.

Micromax invests in AI-based startup 'OneLabs'

The flagship product of One Labs, 'inOne' is a platform to access apps across multiple genres from food, shopping, travel, deals, cabs, news, recharge, games and more from within a single app.

However, the company did not disclose financial details of the deal.

Vikas Jain, Co-Founder, Micromax Informatics said, "A large chunk of our efforts are now concentrated on coming up with products and services which act as solutions to the needs of the fast-evolving consumers, empowering them with the latest technological innovations and eventually becoming an extension of their lifestyle. Given the fact that, artificial intelligence is the future of device ecosystem, we look forward to seeing how the partnership with One Labs will enable us to enhance user experience even further."

'inOne' will be pre-embedded in Micromax devices and will further augment the features available to users on it's Around platform, the company said.

"We are proud to be working Micromax to bring over 100 million Micromax consumers closer to our compelling platform. While phone hardware is getting smarter and more efficient, we wanted to make apps smarter. Like Mobiles replaced pagers, we foresee that in a few years all in one app like inOne will replace the need to download separate apps for different use cases," Rahul Gupta, the CEO, and Co-founder, One Labs said.

The move further highlights Micromax's focus towards providing best in class services to its consumers, by strategically collaborating with top partners to provide customized offerings to its users.

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The company has partnered with some of the leading technology start-ups like Ixigo, Healthifyme, IndusOS, Gaana.com, and others, to develop strategically relevant deployments of software that leverage its consumer footprint.