It's a well-known fact that the Chinese handset makers are rocking the Indian market giving a tough time to the desis. As per the recent report, Lenovo expanded their share to 27% of the total smartphone market from 21%, while Micromax share slipped to 14.1% from 17%.
In an attempt to take the reign again, Rahul Sharma's Micromax has expanded its portfolio with Canvas Unite 4 Plus at a price of Rs. 7,999. Coming in Gold, Grey and Silver color variant, the Canvas Unite 4 Plus will be available in all leading retail stores across India.
As a part of a bid to grow its market share again, the company is trying to tap the regional users to by supporting 12 regional languages -- Hindi, Tamil, Malayalam, Marathi, Bengali, and Telugu. As per the report, Micromax has sold over 4 million units via 35 models with regional languages enabled smartphones.
Talking about the specifications, the Canvas Unite4 Plus sports a 5-inch IPS HD display with Quad-Core MediaTek MT6735 processor under the hood. The storage of Canvas Unite 4 Plus comes equipped with 2GB DDR3 RAM, 16GB ROM with an expansion option of up to 64GB via MicroSD card slot.
This dual SIM smartphone exhibits 8MP rear camera with LED flash and 5MP front camera on board. Further, this smartphone is shipped with Android 6.0 Marshmallow based on Indus OS 2.0. The upgraded Indus OS 2.0 offers a complete smartphone ecosystem in 12 regional languages and is packed with unique patented features such as Indus Swipe, hybrid keyboard, Text-to-Speech, App Bazaar- Indus' regional language app marketplace.
Moreover, this metal body smartphone also supports Fingerprint sensor integrated into the home button. The most important feature on the Indus OS is the patented Indus Swipe feature. It allows users to swipe right to translate from English to regional languages and vice versa and also to swipe left to translate as well.
Also, this budget device has App Bazar, it offers localized store front, regional language app details and regional language search in addition to many regional language apps. The App Bazaar allows users to download and pay for apps without email IDs and credit cards.