Micromax plans to sell 5 to 6 million Bharat smartphones

The company is also aiming to garner 60-65 percent of its business from mobile phones by 2020.

By Priyanka

With an aim to give a tough fight to the Chinese and domestic smartphone makers, Micromax is planning to sell 5-6 million units of its upcoming Bharat 1 4G VoLTE smartphones in the country in the next 5-6 months, the company's chief marketing officer Shubhajit Sen told ET.

The company is also in talks with telcos for collaboration of the devices.

Meanwhile, another domestic smartphone maker, Lava has also recently launched 4G - enabled phone in India at Rs 3,333.

Micromax plans to sell 5 to 6 million Bharat smartphones


Bharat 1 the first 4G VoLTE feature phone is going to be priced at Rs 3,000 and Bharat 2 is going to be priced below Rs 3,000 and with approval by Google.

"We're seeing a spike in demand for 4G VoLTE feature phones. On the other hand, Bharat 2 is going to totally disrupt the entry-level smartphone segment", adding that a lot The company is also planning to invest Rs. 600 crore over the next three years to expand its consumer durable portfolio and it is also aiming to garner 60-65 percent of its business from mobile phones by 2020 of demand will be coming from the tier-II and III cities," Sen added.

SEE ALSO: Vodafone India signs deal with Amazon Prime

According to Counterpoint Research, in Q3, 2016, almost seven out of 10 sold smartphones were LTE capable, while eight out of every 10 LTE enabled phones were VoLT-compatible. In the 3rd quarter of 2016, which lasted July-September, the shipment of VoLTE smartphones touched the edge of 14 million only because of the launch of Reliance Jio services. In last quarter of April-June of this year, only 8 million VoLTE phones were shipped, while in the current quarter, it has boosted up to 14 million.

Recently, the government has also asked Indian mobile handset maker to launch or to come up with 4G VoLTE devices less than Rs 2,000.


Micromax is at No.3 smartphone player in Russia, however, the brand is no longer in the list top five ranking charts over 2016 in India.

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