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HMD Global has sold more than 4 million Nokia-branded smartphones in the last quarter of 2017, according to a revised report from Counterpoint Research. The Finnish company managed to move up to 11th spot in the list of top smartphones companies with a market share of 1%. Apparently, 4.4 million units of Nokia phones were sold during the Q4 2017.
It is worth mentioning that HMD surpassed some famous brands like HTC, Sony, Google, Lenovo, OnePlus, in terms of smartphone sales. The company made some records with the Nokia brand in the previous quarter. To give you an insight, it was the No. 1 phone brand (including smartphones and feature phones) in Vietnam and several Middle Eastern markets.
HMD also brought the Nokia brand into the top 3 group in the UK smartphone market. While in Russia, HMD was among the top 5 smartphone manufacturers.
Counterpoint Research analyst Neil Shah shared the aforementioned stats in a Twitter thread. One of his posts mentioned, HMD also increased Nokia's share of the feature phone market to 15 percent, making it the world's No.1 feature phone brand. This means, Nokia is now 6th mobile phone brand globally with a market share of 5 percent (combining the market share for both smartphones and feature phones).
While HMD Global has done an appreciable job with the Nokia brand within just one year, there is still space for improvement in the smartphone segment.
Neil Shah believes the company should focus more in the regions including Asia, Europe and MEA in 2018. "If @HMDGlobal succeeds in India market, it should drive up Nokia brand to top five phone brands globally," reads his tweet.
The analyst also thinks HMD can take on Samsung and Motorola, with a better strategy in the Latin American market in the second half of 2018.
Meanwhile, HMD is all set to unveil a slew of Nokia phones at the upcoming MWC 2018. We expect the company to launch the flagship Nokia 9, Android Oreo (Go Edition) based Nokia 1, Nokia 7 Plus, Nokia 8 Sirocco at the tech show scheduled to take place later this month. Apart from that, the Nokia 6 (2018)'s global launch should be announced as well.