Now Lenovo Becomes the Biggest 4G Smartphone Brand in India

By Vigneshwar

| Updated: Friday, October 30, 2015, 16:15 [IST]

One of the well-known Chinese handset maker Lenovo stepped into the smartphone market with the sole reason to throw the South Korean techie Samsung as Mainland China's top smartphone manufacturer.

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Known as LePhone inside China, it has started building a manufacturing plant at $793.5 million to produce 30 to 40 million phone a year at Wuhan.

Started from there, the company experienced considerable growth inside China in 2012, whereas the Lenovo has started exporting its significant products into other markets such as Indonesia, India, and the Middle East in 2013.

In an attempt to be among the top three smartphone player in India, Chinese technology major has started expanding its portfolio by launching various device from lower to mid-ranger at an affordable cost.

As the company witnessed immense success with its wide portfolio of 4G smartphones like the A6000, A7000, A6000 Plus and K3 Note, now it is the biggest 4G smartphone brand in India, according to the IDC's Asia/Pacific Quarterly Mobile Phone Tracker, Q2, 2015 ( August 2015 release) with a whopping 29.4 percent market share of the 4G smartphone market.

With its aggressively priced 4G LTE smartphone portfolio, with over a million 4G devices sold during Q2, 2015. Over 3.5 million 4G smartphones have been sold in India in Q2 (AMJ) 2015.

According to IDC's Asia/ Pacific Quarterly Mobile Phone Tracker, Q2, 2015 (August 2015 release), Lenovo is the fifth-largest smartphone brand with 4.4 percent share of the Indian smartphone market in Q2 2015.

Moreover, the company has collaborated with its global partner Flextronics to start its manufacturing plant in Chennai, Tamil Nadu.

The new facility, which will come with product testing labs and quality assurance facility, will house 1,500 employees with separate manufacturing lines for Lenovo and Motorola.