Nubia invites rivals Razer and BlackShark for its gaming smartphone launch

Nubia has announced that it is holding a press event on 19th April where the company will announce the launch of a new gaming-related sub-brand of its own. The new range will come under the moniker "Red Magic" and seems to go in direct competition with the soon to be launched Xiaomi Black Shark gaming product.

Nubia has now posted a new image on its social media handle which is addressed to two of its rival gaming brands - Razer Phone and Black Shark. Though this seems like a warm gesture from the company to invite its competitors to the launch event of its first gaming smartphone, only Nubia knows what was the actual reason for the invites.

Nubia with its Red Magic aims to unveil a whole line of products that "provide a more complete gaming experience for the masses." The new venture also claims to have put "all possible specs under the microscope" before it started the production of its first smartphone. The company wants to offer "a product to bring all gamers - casual and competitive - together".

Besides, ZTE during the MWC 2018 did come up with three prototypes of an unannounced smartphone concept designed with a focus on Android gaming. Further, at a gaming event conducted last month in Shenzhen, Nubia's CEO, Ni Fei also confirmed that the company is planning to develop a gaming phone. The new gaming phone is expected to come with a Snapdragon 845 processor and 8GB of RAM and other high end-features including a display that will offer a high refresh rate.

The gaming-related smartphones have started pouring in after Razer entered the smartphone segment. Since there are two gaming devices from Xiaomi and Nubia lined up for the launch, it will be interesting to which device gets the best out of the other. Razer Phone has already set a high benchmark with its gaming capabilities, but Xiaomi or Nubia might have a surprise in store with their respective gaming smartphones.

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Speaking of Xiaomi's Black Shark, the device is expected to see the light of day on April 13 and will be the first to go head-to-head with the Razer Phone. The device has been long rumored to be in development with Blackshark Technologies (funded by Xiaomi).