Obi Worldphone SF1 with 5” FHD display and 4G LTE unveiled in India, starting at Rs. 11,999

Obi has finally made a comeback to the Indian market again with the launch of their latest flagship 'Obi Worldphone SF1' over here today. The handset will be available for consumers from December 7th, exclusively on NDTV Gadgets360, their new e-commerce portal.

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Obi claims that this time the John Schulley backed company has endeavored to integrate elegant design with high-end technology from Qualcomm, Dolby, Sony, Corning Incorporated, Google, MediaTek, Japan Display Inc. and Samsung to deliver a powerful performance with the Obi Worldphone SF1.

Key Specifications

As per the company press release, Obi Worldphone SF1 smartphone will be available in two variants - one with 2GB RAM/16GB storage and another with 3GB RAM/32GB storage, along with the option of expandable memory in both the variants.

Further, Obi Worldphone SF1 also comes with 4G LTE and features a unibody with metallic accents and floating glass display. The smartphone comes with a 5-inch JDI In-Cell IPS full-HD (1080x1920 pixels) display offering a pixel density of 443ppi.

It also comes with Corning Gorilla Glass 4 for screen protection. It runs Android 5.0.2 Lollipop with the Obi Lifespeed UI, and is powered by a 64-bit octa-core Qualcomm Snapdragon 615 (MSM8939) SoC clocked at 1.5GHz coupled with Adreno 405 GPU.

The Obi Worldphone SF1 supports expandable storage via microSD card (up to 64GB).

While the 16GB variant goes for Rs 11,999, the 32GB variant goes on sale for Rs 13,999.Obi has also partnered with world-acclaimed San Francisco-based design studio Ammunition, founded by the former director of industrial design for Apple Computer, Robert Brunner.

Obi Worldphone was co-founded by John Sculley along with Obi CEO Neeraj Chauhan and other partners last year. John is the former head of Apple & Pepsi-Cola and a successful investor in consumer technology companies.

Neeraj who has run IT and telecom distribution companies, started working with John Sculley in 2007 during the Sloan Fellowship program at London Business School.