With the festive season just around the corner, the brands across the categories are prepared to unleash their share of schemes and offers on their top selling products. Sadly most of these schemes and digital marketing campaigns from a plethora of brands will be as monotonous and dull as their products are.
What the world and millennial need today is a fresh take on ways how brands reach audience and consumers. After all, user's engagement is one of the top measurements of a campaign's success that ultimately translates into numbers and figures.
Having said that, OnePlus' latest Diwali video is the perfect example of creativity and modern ideas, something you can spot in companies' products as well.
OnePlus's Diwali video will tear at your heartstrings
While the company's 2016 Diwali campaign was a huge success, OnePlus' new video is a fresh take on Diwali with an interesting twist. It tells the story from the viewpoint of Diwali as a festival by keeping it in center, importantly as a human being.
The video shows how the festival of light has to bear the burden of spreading happiness to humans by gifting sweets, firecrackers and forwarding Diwali wishes. The toughest job Diwali has to execute is to present this world the same old and unappealing offers and schemes that no more seem interesting.
Don't you think she could use a helping hand, a companion to spread the joy of the festival of light? This is where the company's latest and most advanced product- OnePlus 5 comes into the scene. It is a perfect gift to Diwali, and on Diwali that can enhance your smartphone user experience in every possible way.
What makes OnePlus the trusted brand that it is?
OnePlus 5 is the result of a three year old startup's hard work and modern thinking, which as per a latest report by CyberMedia research has emerged as the most trusted phone brand in India. The CMR MICI survey findings suggest that OnePlus has scored high on various parameters compared to the other major smartphone brands.
As a brand, OnePlus scores a very high loyalty amongst its users and has also emerged as the highest recommended brand with a high resale value in the Indian market. Moreover, the IDC quarterly report (Q2 2017) revealed that OnePlus ranks in top 3 premium smartphone brands in India.
OnePlus 5 has surely set a higher benchmark for Android smartphones
The company's most recent handset- OnePlus 5 is designed on the belief of producing phones that are top-spec and still fits in consumer's budget. OnePlus 5 is powered by the same high-end Qualcomm Snapdragon 835 chipset that powers the global variant of Galaxy S8, S8+, Galaxy Note 8, HTC U11 and other premium flagship smartphones. It is super sleek and offers up to 8GB of RAM, a feature even the most premium flagship smartphones fail to match.
OnePlus 5 is company's first dual-camera setup device that clicks appealing Bokeh shots, be it humans or objects as your subject. The camera comprises of one 16MP Sony IMX 398 sensor equipped with Electronic Image Stabilization. This 16MP sensor works on f/1.7 aperture and is accompanied by a 20MP telephoto lens.
The smartphone comes in two storage variants; 64GB and 128GB and is backed by a 3,300mAh battery unit. The company's dash charge support is undoubtedly the fastest Quick Charge technology in the market. Combined with the Dash charger, the technology gives OnePlus 5's battery an instant boost where you not need to worry about the battery backup.
OnePlus 5: the perfect Diwali gift
This brings us to the fact that OnePlus 5 simply tops the list of being the most sought after affordable flagship Android smartphone in India. And also the perfect gift on this Diwali. OnePlus 5 is easily available on Amazon.in and Oneplusstore.in.