OnePlus poised at solidifying its offline presence in the Indian market

OnePlus, the world-renowned smartphone brand known for its premium flagship devices have joined hands with Reliance Digital, India's No. 1 and fastest growing consumer electronics chain. The collaboration between the two market leaders is set to change the market dynamics in India for mobile devices. With this partnership, the duo will create a massive number of retail touch points for customers to experience and purchase OnePlus mobile phones across cities in India.

OnePlus has partnered with the Reliance Digital partner to ensure a substantial reach of its products for tech-savvy Indian mobile users and OnePlus fans. Under the new partnership, customers will now have extensive offline options to experience the OnePlus products at conveniently located stores.

Importantly, unlike the discrepancies in offline and online prices of various other brands, consumers will experience similar pricing on OnePlus devices at the offline stores. Additionally, customers will also benefit from promotion campaigns run by Reliance Digital stores.

The new partnership will power the company's physical presence, allowing the brand to cater to its rapidly growing user base through multiple touchpoints in key cities like Delhi, Mumbai, Bangalore, Hyderabad, and Chennai. OnePlus' focus on curating only the best user experience by both Croma and Reliance Digital resonates with its user philosophy.

Connecting more people

OnePlus knows how important it is to connect with young, tech enthusiasts, who haven't had the opportunity to experience the OnePlus products and have heard about the company through word of mouth. This will definitely be a huge opportunity for these fanatics.

The new partnership will also ensure up to 50 percent boost in the retail footprint of the company in the Indian market. Apart from the major metro cities, the brand will stretch its arms to cities like Lucknow, Mangalore, Visakhapatnam, Bhubaneswar, Guwahati, Mohali, and Coimbatore.

The new offline strategy will complement the already popular online presence and create offline touchpoints for users to physically engage with the brand, better understand the product and for the brand to gain better visibility and trust among offline audiences. Besides the revenue, the step towards offline market has been more from an experience point of view.

Other Partnerships

Notably, the partnerships with offline chains allow the company to solidify its footprint in the Indian market. This means higher brand visibility for OnePlus which is a crucial factor, especially in markets which are still acclimatizing with online retail platforms. In addition to Reliance Digital Partner stores, OnePlus has also joined hands with Croma, which has over 110 stores across India. Croma will also be showcasing the OnePlus devices at 20 of its offline stores, expanding across their platform across the country as we move forward in time.

Where it all started

OnePlus started with an online brand but did not completely ignore the importance of the offline market in India, which works on a hybrid-sale model. OnePlus started exploring the offline market with OnePlus Experience Stores. The first OnePlus Experience store was established in Bangalore back in 2017. This played a vital role in the company's shift towards the offline market. The store amplified the company's sales figures in that particular market.

The success of the Experience Store in Bangalore also indicated the existence of a considerable customer segment which bases its purchase decisions only after assessing the product in person. After witnessing an overwhelming response from the consumers, the company went on to create more offline experience zones for its fans and users in other key cities.

What's next?

On October 30th, the company will finally be taking the wraps off its much-anticipated OnePlus 6T. It will be the first non-Pixel smartphone in India to run the latest Android Pie out-of-the-box. Besides, the device will sport a disruptive Screen Unlock feature. Pete Lau, Founder, and CEO, OnePlus has officially confirmed that OnePlus 6T will deliver an incredibly fast in-display unlock experience. The new feature was also teased in a short video hinting at the futuristic 'Screen Unlock' technology on the company's much-awaited new flagship smartphone.

There's a lot more in store for the users. If you are someone longing to own a OnePlus product, this might be a really good time. The OnePlus 6T and OnePlus accessories will go live for sale in these 20 Reliance Digital stores. For added benefits, users can avail all OnePlus 6T offers at Reliance Digital and avail Reliance Digital offers as well on the purchase of OnePlus products.

Stay tuned for the best-in-class smartphone experience

OnePlus 6T will without a doubt bring top-of-the-line specifications and some unique features to the table for the tech-savvy mobile consumers. The company is known for promoting its products in a unique manner since the very first OnePlus device. Well, it was no different this time for OnePlus 6T. Launch invites were made available for Rs.999 via Oneplus.in. The vouchers sold out soon after going live with some users claiming they couldn't add it to cart within seconds of the sale going live.

But, apart from garnering a huge online fan base, the company is also poised at expanding its offline presence to make its devices more accessible to the consumers uninitiated to the online world. OnePlus' aims to further engage with its audiences and create more offline touchpoints for users to come and experience the product.