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OnePlus proves it's the master of marketing with 6T's latest advertising campaign
OnePlus with the 6T subtle advertising showed us what a neat and clever marketing strategy looks like
OnePlus, the premium smartphone manufacturer that makes flagship smartphones with aggressive pricing, seems to be gearing up to unveil another much-awaited smartphone - the OnePlus 6T. The successor to the highly acclaimed OnePlus 6 is expected to see the light of day next month. The smartphone will without a doubt come with top-of-the-line specifications and will also bring some unique features to the table for the tech-savvy mobile consumers in the Indian market.
While we cannot stop ourselves from discussing the upcoming flagship OnePlus device, we are going to focus on something else about OnePlus today. We are very much impressed by the brands' innovative marketing techniques that have always managed to create a stir in the online and offline world.
With the upcoming OnePlus 6T, the company has went one step further in coming out with out-of-the-box marketing ideas. Let's find out how OnePlus is showing the world the subtle art of marketing the products that create a long-lasting impression in the world of advertising.
Subtle yet the most impactful
As the launch is inching closer, OnePlus has already created a buzz, initiating a word-of-mouth around the upcoming OnePlus 6T. The company is known for promoting its products in a unique manner since the very first OnePlus device. Well, it was no different this time around as well.
The company managed to steal the show in just minutes by announcing theOnePlus 6T officially for the first time through an advertisement featuring Amitabh Bachchan. The impactful advertising was airedduring the nail-biting India-Pakistan match on both TV and Hotstar, where the company also had Hotstar cheers replaced to feature the 6T, i.e. subtly replacing the 6 cheer.
While enjoying the ongoing Asia Cup Cricket tournament, you will be able to see the new 6T icon on the Hotstar app, where you can make predictions of the game on every ball. This is indeed a very uniqueand subtle way of interacting with the audience while intriguing them about the upcoming product at the same time.
Interesting information revealed in advertisement
The official advertisement showed the Superstar Amitabh Bachchan, who is also the brand ambassador of OnePlus India, using the upcoming flagship smartphone. He addressed the audience and hinted towards the futuristic in-display fingerprint scanner on the new OnePlus 6T. The advertisement also gave a good glimpse of the upcoming flagship handset that looks every bit of premium.
The advertisement ended with unveiling the important information that the upcoming OnePlus 6T will be an Amazon exclusive product. Notably, OnePlus 6 was also an Amazon exclusive product as the e-commerce portal offers the best-in-class online shopping experience. You can enable 'Notify me' for OnePlus 6T, which is now live on Amazon for regular updates on the upcoming flagship smartphone.
OnePlus 6T will be powerful and futuristic
It is now widely accepted that OnePlus has always been a consumer-centric brand that believes in creating smartphones without compromises. The company is dedicated to addressing major customer pain-points by offering unmatched after-sales service experience. Consumers have always been the focus of OnePlus and this is the reason OnePlus fan base is bigger than any other brand in the country and even in the global market.
With the OnePlus 6T, the company plans to disrupt the security aspects of the device. The upcoming smartphone is confirmed to boast an in-display fingerprint sensor and will be called 'Screen Unlock.'
The smartphone is said to flaunt a crisp Full HD+ display that will come with minimal bezels, built to provide a seamless multimedia viewing experience. From what we know so far, the upcoming flagship will have a Waterdrop notch which results in better full-screen viewing experience while streaming high-definition videos, playing games of browsing through the web.
Several leaks in the past have pointed towards a triple camera setup on the OnePlus 6T. However, it is still a mystery what OnePlus 6T has in store for consumers. But be assured to experience the unmatched camera performance as all the previous iteration of the OnePlus flagship devices have delivered a top-notch camera performance, and the consumers expect no less from the 6T.
Faster than ever Dash Charge
OnePlus has already proved its mettle with its fast charging capabilities. With its proprietary Dash Charge tech, the company has made its products stand out. With the new flagship, the company is going to make the fast charging even faster and better. The upcoming OnePlus 6T will be backed by an improved version of the company's Dash charging technology. It is not yet known how the new charging technology will improve the battery performance but it is certainly a feature to keep an eye on.
Experience unmatched audio experience on OnePlus 6T
OnePlus 6T is said to be accompanied by a pair of new Bullet earphones that will come with Type-C jack. OnePlus 6T will utilize the Type-C port to deliver a lossless audio experience to users. Notably, the market is now ready for wireless audio experience and this is the reason OnePlus has removed the 3.5mm headphone jack to improve the audio experience and overall battery life of the handset.
The extra space saved by removing the audio jack has enabled OnePlus engineers to add a powerful battery unit. What this means is that even if you are using a pair of wireless headphones, the battery life will not suffer due to bigger battery cell empowering the upcoming OnePlus flagship handset.