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Panasonic today launched its first 18:9 display smartphone, the Eluga Ray 550. The smartphone is priced at Rs. 8,999 and it will be available exclusively on Flipkart from April 5, which is Thursday. The Eluga Ray 550 comes in three different color variants; Black, Gold and Blue.
Talking about the specifications, the Panasonic Eluga Ray 550 comes with a 5.7-inch HD+ IPS display that has an aspect ratio of 18:9. The display is topped with a 2.5D curved glass for better protection. Under the hood, the smartphone is powered by a quad-core processor that is clocked at 1.3Ghz. The chipset is coupled with 3GB RAM and 32GB inbuilt storage which is further expandable up to 128GB.
In terms of optics, the Eluga Ray 550 is equipped with a 13 MP Auto focus rear camera with LED flash. At the front, there is an 8MP selfie snapper accompanied by a LED flash module as well. On the software front, the smartphone runs on Android 7.0 Nougat operating system right out of the box.
The Eluga Ray 550 is backed up by a 3,250mAh battery with OTG feature. For connectivity, the device has a dual SIM (Non-Hybrid) - 2G / 2.5G / 3G / 4G-LTE configuration, direct Wi-Fi and Bluetooth 4.1.
Additionally, it has features such as smart lock, trusted voice and finger print senor for added security. Other sensors onboard include Accelerometer, Proximity, Ambient Light, and Magnetometer.
Eluga Ray 550 is also equipped with Arbo, the virtual assistant that uses artificial intelligence to help users. The handset measures 152.5×73.3×8.5mm and it weighs 152g.
"We are entering into the 'Big View Display' smartphone category with the launch of Eluga ray 550 so as to enhance the viewing experience of our customers and provide a display which is not only big but also pleasing to the eye," said Mr. Pankaj Rana, Business Head, Mobility Division, Panasonic India, while commenting on the launch.
"We are glad to launch the Panasonic Eluga Ray 550 exclusively on Flipkart and are happy to expand our customers' choices in the budget segment. With this, Panasonic has introduced the most beautiful display at a breakthrough price. This launch marries well with Flipkart's vision of making smartphone technology affordable," added Ayyappan Rajagopal, Senior Director; Mobiles at Flipkart.