Panasonic launches 29 days campaign to showcase the diverse culture of India

Panasonic Smartphones, a renowned brand in the Indian smartphone industry, recently launched their much-hyped campaign titled "So Much To Do" on August 20. The campaign will showcase the diverse culture of India through a record-breaking journey covered across the country in 29 days.

An Eluga A3 Pro is travelling across country to demonstrate that there is "So Much To Do" in every state be it unique cuisines, or geographically important places or other exciting activities of a particular state.

The basic idea of any "smartphone" or any phone for that fact is not just to connect you with your loved ones but to bring different individuals of varying interests and lifestyles together. This campaign takes the aspect of connecting people and culture together to a whole new level by bringing diverse regions together with the help of one Eluga A3 Pro.

The Eluga A3 Pro, that started its journey from New Delhi, has already marked its presence in Gurugram, Srinagar, Dehradun, and Dharamshala and now is on its way to travel the rest of the states, reaching out to different celebrities and well-known local personalities over the span of 29 days. These representatives will be taking over the brand's social-media handles, showcasing and highlighting various places and activities of their respective states.

The campaign is also presenting contests inviting users to share their favorite hangout places in the various states for an Eluga A3 Pro as the winning prize. For all states, there are separate contests where every day different participants will be selected as a winner.

Mr. Pankaj Rana, Business Head - Mobility Division, Panasonic India, said, "Each and every state has its unique presence and attributes and there is so much to do in every state. With this campaign, our aim is not just to capture the diverse roots of India but to ignite the constant achieving spirit in every individual that strives them to do more in life."

The campaign launch video featuring the most iconic and versatile actress, Taapsee Pannu, who is also the new face of Panasonic Smart Phones, has already gone viral on social media, gathering humongous views and shares in a very short duration.

The campaign is being executed by Sociowash, a young marketing agency based in New Delhi. Sociowash provides innovative marketing solutions and boasts of clients like - HELLA India, Educomp, and Belkin.