Panasonic launches Eluga I2 Activ to dominate sub10k smartphone segment in India

Panasonic has launched a new mobile phone in India a week after it unveiled the Eluga A3 Pro and Eluga A3 with a promise to extend the product line up with eleven new smartphones. The latest device from Panasonic in India is the Eluga I2 Activ which is a selfie centric handset.

Eluga I2 Activ comes in two variants, first one with 1GB of RAM and the second with 2GB of RAM priced at Rs. 7190 and Rs. 7990 respectively. The mobile phone boasts 1.25 GHz Quad-Core processor and 16 GB of in built storage. Panasonic also offers an option to expand the storage capacity to 128GB via microSD card support. The device runs Android Nougat 7.0

The smartphone has a 5-inch HD IPS display. Equipped with an 8-megapixel sensor for the rear camera and 5-megapixel sensor for front camera Eluga I2 Activ hopes to dominate the sub 10k segment with a device that promises great picture quality. The device has a 2200 mAh battery.

Both the variants of Eluga I2 Activ are 4G LTE enabled.

Mr. Pankaj Rana, Business Head - Mobility Division, Panasonic India, stated, "With the launch of ELUGA I2 Activ, we aim to target users who wish to own stylish and selfie camera-specific smartphones. This smartphone comes with 5.0" HD display which can be easily carried in your pocket and used on the go. Consumers nowadays prefer using their smartphones as an everyday pocket camera. A recent research by Counterpoints Research stated that nearly 33% of users prioritize a better selfie camera or fingerprint sensor for their next smartphone purchase."

The device is available in three different colors including Gold, Rose Gold, and Grey. There is a lot more coming from Panasonic in coming weeks and if you are considering buying one of the Eluga devices it is suggested that you wait for a few weeks to see what other offerings might be headed your way from Panasonic.