Rockstand and Spice Mobiles ink deal to offer Enhanced Digital Reading Experience to users in India

By Vigneshwar

Rockstand, India's mobile learning market place, has tied up with Spice Mobiles, a handset manufacturer to take digital reading to the next level.

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Rockstand and Spice Mobiles Ties-Up to For Digital Reading Experience

From now on, the Spice Mobiles newly launched tablet series - Mi-730 and Mi-740 with wide 7" size screens, Android Kitkat 4.4.2 OS and 1280*600 screen resolution will come preloaded with Rockstand application.

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This unique collaboration is intended to provide customers with an enhanced reading experience offering the ease of a handheld device. Under the alliance, e-books, e-magazines and e-newspapers from Rockstand will now be available on Spice.

Rockstand has been known to house the latest and largest collection of e-books, e-magazines and e-newspapers, breaking linguistic, geographic and time barriers to empower learners with mobile learning.

Commenting on the alliance, Mr.Praveen Rajpal, Founder and CEO, Rockstand Digital Pvt. Ltd. said, "Spice mobiles is recognized across the industry for introducing cutting edge technology at affordable prices further breaking price hierarchy and making mobile devices accessible to all."

He added, "We are excited that this partnership is happening at a time when reading dynamics have changed in India and more and more people are opting to read on their handheld devices at their own leisure. At Rockstand, we are committed to making this new series of Spice tablets a big success in India. We are positive that we will see a tremendous response from Spice Mobiles' enthusiasts and avid readers in India".

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Speaking on the partnership, Mr. Amandeep Singh, CEO, Spice Mobiles said, "We are delighted to collaborate with Rockstand in this unique partnership, offering our consumers an exciting combination of a high technology tablet device with an interesting content service. Tablets have redefined the media consumption habits of consumers, offering the comfort and ease of a handheld device for reading and thereby creating a remarkable experience for consumers."

He further added, "With the availability of unique and exhaustive reading material spanning across e-books, e-magazines and e-newspapers from Rockstand, consumers can now enjoy reading at their own convenience with all their books accessible at their fingertips anytime anywhere. This alliance will promote a more interactive and desirable user experience especially for voracious readers in India."

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